College of Business Administration establishes strategic alliance to offer...
Manny Buigas It began with the arrival of an email message from the College of Business Administration announcing a course in customer relationship management (CRM). It continued with the recipient,...
View ArticleStudents learn selling skills . . . by selling.
“Close to 70% of students with marketing degrees end up in sales.”—College recruiters “I don’t consider myself a selling-type person.”—Diane Edwards, marketing major, College of Business...
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